Release: 2010 (82min)
After having lived and worked in Buenos Aires for four years, MADRONA BUREAU Principal, Gavin P. Sullivan, realized that he was witnessing in fútbol fans and their beloved Fútbol Club on any given Sunday (on any given pitch) was without parallel in its intensity, and fervor.
But it was really seeing how one's identity is ultimately shaped by these clubs. Upon entering any social event, BBQ, work meeting, or yerba mate chat, the question of "De que club sos?" (From what club are you?) is inevitable, and the answer was fascinating: "Soy de Boca" (I am from Boca), in much the same way that one would say "I am Catholic, Jewish, Black, White, American, Argentine, from Brooklyn, from Seattle, et cetera." This was the jumping off point for looking at why Argentines have this uniquely intense passion for their beloved sport.
In 2008 he teamed up with Argentine filmmaker, Juan Pablo Roubio, to write and co-produce Argentina Fútbol Club, along with US-based producer Ben Meyerson to produce and distribute the film. With a crew of eight, we spent six months shooting. Locations ranged from dank pubs to academic offices, raging stadiums, to swanky ownership lounges, the Church of Maradona to the almighty pitch.
Since its release in 2010, the film has toured the world, and not surprisingly, has experienced a degree of success in countries prone to the fever of Fútbol.
ESPN review, here.
A 52min TV cut can be viewed, here.
Singing. Shouting. Hysteria. Argentina lives for futbol. The battle between Boca Juniors and River Plate is not just about sports; it is an ever-enduring struggle for identity. In Buenos Aires, historic tensions swell not only between legendary clubs Boca and River but among their intense followers. For these futbol fanatics, the game symbolizes strength, unity, and power in a society beset by stark social and economic divisions. Through a journalistic lens, this film provides an intimate look into Argentina and its beloved sport to reveal an unparalleled passion that reverberates far beyond the pitch.
Teaser: 2017 (18 min)
Release: 2012 (53min)
With that crossroads between sport and sociology (Argentina Fútbol Club) still fresh on the mind, we decided to turn the lens on the equally compelling phenomenon that is American Football.
Working with screenwriter and producer, Ben Meyerson, we examined the peculiar bond that ties college football fans to their football program. Our case study: The University of Washington Huskies, and the last game at Husky Stadium prior to its renovation.
Following a six month pre-production process (permitting, licensing, securing interviews, etc.), we produced a one day shoot with a crew of 25 divided between six production teams in a stadium of 70,000. It was directed and edited by Stephan Gray of Gray Matter Productions. He also scored a masterful soundtrack compilation of some of Seattle's finest producers, here.
This project was very much an attempt to target a niche market, quite literally the Husky loyal and the 320,000 alumni that live in an 80 mile radius of Seattle, and distribute accordingly. We were able to line up several theater screenings around Seattle, and gain regional DVD distribution in Costco. It worked well.
GAME DAY SATURDAY. HUSKY STADIUM. For more than a hundred years, through both times of glory and struggle the Husky Loyal have converged on Montlake. Rain or shine, the Loyal have built a legacy on traditions of family, community, and camaraderie, which have come to define what it means to be a Husky. On the last day of an era at Husky Stadium, an unprecedented six production teams comprised of some of the West Coast's finest video and audio professionals set out to capture the living memory of Husky Stadium, its team, and their Loyal nation. This feature film is for and about the Husky Loyal. Go Dawgs!
Informed by years of experience in professional journalism, MADRONA has a natural affinity with both feature documentary film as well as documentary shorts.
Through the power of video, issues of personal and civic import can be brought to life and enhanced in ways that allow the viewer to feel how a particular experience or circumstance impacts the subject.
It is in fact this impact, and how it pertains to the viewing audience that we seek to capture and narrate with each project that we take on.
Brought on by Los Angeles-based Electric City Entertainment (BLUE VALENTINE, THE PLACE BEYOND THE PINES, and HALF NELSON) to story produce a feature verité style documentary that is currently in development.
The film is directed by Academy Award winning duo TJ Martin and Dan Lindsay (UNDEFEATED).
A release date has yet to be announced.