Very much MADRONA's predecessor, AIO as an idea and concept began as a quarterly journal / revista that published essays in English and Spanish from writer's throughout the Americas.
At the time, the journal's editor, Gavin P. Sullivan (now Principal at MADRONA), was based in Buenos Aires, Argentina working as a foreign correspondent. In between his reporting on Latin American finance, Gavin developed an illogical passion for Club Atlético San Lorenzo de Almagro (Soy de Boedo), and Argentine futbol writ large.
As most recognize, Argentines have an unrivaled passion for the game. The question is why? In pursuit of answers Gavin teamed up with Argentine Director Juan Pablo Roubio to write and produce a feature documentary exploring this tie and the impact of the beautiful game on Argentine society.
And thus the film, Argentina Fútbol Club, and the production company AIO Media Group were born. Gavin along with screenwriter and producer Ben Meyerson formalized AIO as a production company to produce and distribute AFC.
Following a lengthy international film festival cycle (20+ countries), a spattering of select national screenings, and a handful of TV distribution deals with AFC, AIO decided to a point a similar lens on the equally compelling phenomenon that is American Football. The case study: The University of Washington Huskies, and the last game (against bitter rival Oregon) at Husky Stadium prior to its renovation.
Following a six month pre-production process AIO produced a one day shoot with a crew of 25 divided between six production teams in a stadium of 70,000. The result was the feature documentary film, Husky Loyal.
AIO, which is latin for "I say," was established to open mediums for dialogue, and to produce thought provoking documentaries that engage the viewer.
It is this drive that continues to motivate our work at MADRONA.